FLOWER Beauty for the Win
FLOWER Beauty is a makeup line by Drew Barrymore, banking on the fact that this information alone will be enough for customers to open their wallets. That's actually the marketing strategy; by eliminating traditional advertising, the brand can cut costs and sell "luxury" products at prices affordable for everyone. Walmart was chosen as the sole retailer when the brand originated in 2012, which supports this vision. Later, FLOWER opened an online store, and just this month (Jan. 2018), FLOWER products are available at Ulta. Drew promises not to hike up her prices, so I'm excited to watch this brand evolve. Products I Tried and Love: Lip Suede Velvet Lip Chubby (<$10)-This product was featured on several "Best of 2017" videos I saw by beauty gurus/editors online. The design is simple yet stylish, and the lipstick glides on easily. I love the moisture-rich formula, especially in winter! I decided to order online, and chose several colors to tr...